• Risk culture

    Chapter 3 - Cotton marketing - Risk management – A cotton supply chain manager’s perspective


    Risk culture is the crucial link or software that binds the hardware of risk management framework. A positive risk culture is one where:

    • People ask difficult questions;
    • People admit ignorance;
    • Whistle blowing is encouraged;
    • Performance evaluation of businesses and people are based on risk-adjusted returns and not on absolute profit levels.

    Sound risk management and governance processes will eventually lead to maximization of shareholder value.

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    Cotton Exporter's Guide

    Brochure - African cotton promotion
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