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  • Case studies of large national cotton consumers

    Chapter 6 - Market profiles - Turkey

     
     

    A questionnaire was prepared and sent to 10 large textile mills, all of which had cotton yarn spinning facilities. From the replies received, it was interesting to note that:

    • Nine companies preferred imported cotton because it was generally cheaper;
    • For seven companies, fibre characteristics played a key role when buying cotton;
    • Five companies looked for contamination-free cotton before anything else;
    • For six companies, honouring of contracts was another area of great importance.

    The four case studies below were prepared based on the information provided for two spinning mills and two vertically integrated large textile and clothing complexes, located in different parts of Turkey:

    Company 1: Beyteks 

     

    Contact details 

    Tel: + 90 322 613 8091
    Fax: + 90 322 613 8091
    E-mail: beyteks@yahoo.com
     

    Short description of the
    company and its status
    in the domestic market
     

    Beyteks was established in Ceyhan, Adana, in 1993
    for the manufacturing and domestic and export
    marketing of open-end yarns. Recently, new spinning
    equipment was added to the factory for the
    production of compact-ring spun yarns.
    Presently, the company is one of the leading cotton
    yarn producers in Turkey.
     

    Amount of cotton used
    and share of imports
     

    Present cotton use: 12,000 tons/year.
    Share of imported cotton: 90%.
     

    Types of yarn produced 

    Super open-end yarns with Ne counts 10/1 to 30/1.
    In compact ring spinning, combed yarns for knitting
    with Ne counts from 20/1 to 40/1.
     

    Cotton qualities sourced 

    Upland, middling, strict low middling, good
    middling.
     

    Cotton qualities
    possessed
     

    Same as above. 

    Cotton sources 

    Almost 90% of cotton used is imported from a
    cotton shipper in the United States.
     

    Sourcing methods 

    Through a commission agent in Turkey. 

    Major requirements
    with regard to cotton
    exporters
     

    To show due attention to problems when they arise.
    To respect the shipment dates.
    To respect contractual rights and obligations.
     

    Recommendations on
    how best to penetrate
    the domestic cotton
    market and to start
    applying to
    spinning/textile mills
     

    Study carefully the spinner’s cotton needs.
    Provide cotton that matches the spinner’s needs.
    Show due attention to any problems and act
    without delay.
    Establish trust and good business dialogu
     

     

    Company 2: Menderes Tekstil A.S. 

     

    Contact details 

    Tel.: +90 258 429 12 12
    Fax: +90 258 429 12 30
    Website: www.menderes.com
     

    Short description of the
    company and its status
    in the domestic market
     

    Menderes Tekstil was founded in Sarayköy, Denizli,
    in 1958. The company started by ginning and
    coarse-count cotton yarn spinning for the domestic
    market, making its biggest leap forward after 1980s.
    The accelerated growth of this successful textile
    company is evident in its use of state-of-the-art
    technology and modern facilities. Menderes Tekstil,
    which is part of Akça Holding, houses eight integrated
    production facilities on its 200,000 m2 (50 acre) site
    and employs around 4,000 highly skilled workers.

    After almost 50 years’ experience in textile industry,
    specializing in home linens and fabrics, this company
    is one of the largest and leading home textiles
    producers and exporters not only in Turkey but also
    in the world.
     

    Amount of cotton used
    and share of imports
     

    Present cotton use: 36.000 tons/year.
    Share of imported cotton: 90%–95%.
     

    Types of yarn produced 

    Open-end, with Ne counts 8/1 to 30/1. 

    Cotton qualities sourced 

    Upland, low middling, strict low middling, (cotton
    should be free from contamination); fibre length
    >28 mm; micronaire 3.5–4.5; strength >30 gpt.
     

    Cotton qualities
    possessed
     

    Similar to above. 

    Cotton sources 

    From the United States. 

    Sourcing methods 

    Company imports directly through a broker in the
    United States.
     

    Major requirements
    with regard to cotton
    exporters
     

    To ship cotton according to agreed specifications. 

    Recommendations on
    how best to penetrate
    the domestic cotton
    market and to start
    applying to
    spinning/textile mills
     

    Carefully study the characteristics and expectations
    of the domestic market and make offers at
    attractive prices.
     

     

    Company 3: Iskur A.S. 

     

    Contact details 

    Tel.: +90 258 429 12 12
    Fax: +90 344 236 20 02
    E-mail: mail@iskur.com
     

    Website: www.iskur.com 

    Short description of the
    company and its status
    in the domestic market
     

    Iskur Tekstil and Enerji A.S. was established in K.
    MaraS in 1973, with its initial activities limited to
    cotton trading, ginning and cotton seed oil
    production. With the investments made during the
    1980s and 1990s, the company expanded in the
    production of open-end and ring yarns with 100%
    cotton, cotton/polyester and cotton/viscon blends, as
    well as knitted fabric, dyeing and finishing facilities.
    Iskur A.S. exports one-third of its production to world
    markets, mainly to the EU. The company has 6
    factories, with a total area of 60,000 m2, 15,624
    spindles (for ring yarn) and 6,528 rotors (open-end
    yarn), production capacity 15 tons/day knitted fabric
    and 20 tons/day dyeing and finishing, all equipped
    with advanced machinery.
     

    Amount of cotton used
    and share of imports
     

    Present cotton use: 20,000 tons/year.
    Share of imported cotton: 60%.
     

    Types of yarn produced 

    Open-end with Ne counts from 4/1 to 34/1.
    Carded for weaving: 4/1 to 40/1.
    Carded for knitting: 4/1 to 40/1.
    Combed for weaving: 4/1 to 60/1.
    Combed for knitting: 4/1 to 60/1. Also knitted
    fabric.
     

    Cotton qualities sourced 

    Upland, good middling, middling, strict low
    middling; Supima for fine count combed yarns.
     

    Cotton qualities
    possessed
     

    Only Upland types. 

    Cotton sources 

    United States, Uzbekistan, Syrian Arab Republic,
    South Africa.
     

    Sourcing methods 

    Direct imports, sometimes through a commission
    agent.
     

    Major requirements
    with regard to cotton
    exporters
     

    To be present to solve problems when they arise.
    To stick to shipment dates.
    To respect contractual rights and obligations.
     

    Recommendations on
    how best to penetrate
    the domestic cotton
    market and to start
    applying to
    spinning/textile mills
     

    Understand the expectations of the spinner.
    Provide cotton with matching properties and no
    contamination.
    Show due attention to any problems and act without
    delay.
     

     

    Company 4: Kipas Holding 

     

    Contact details 

    Tel: +90 258 429 12 12
    Fax: +90 344236 33 07
    E-mail: kipas@kipas.com.tr
    Website: www.kipas.com.tr
     

    Short description of the
    company and its status
    in the domestic market
     

    The history of KipaS Holding is relatively short,
    dating back to 1984 when a small company
    started producing open-end cotton yarns with a few
    rotors. These operations expanded rapidly, especially
    in the 1990s, with the addition of other production
    facilities, most of them in K. MaraS, a province
    renowned for its entrepreneurial skills and hardworking
    character. Major subsidiary companies
    under the holding are KipaS Fabric (fabric for
    shirting, home textiles, corduroy, garments, etc.)
    Bozkurt Garments (men’s, women’s, children’s
    clothing, jeans, etc.), KipaS Denim (denim fabric,
    ring yarn), Mipsan (open-end and ring yarns), Erdem
    Textile (yarn and fabrics), KipaS Marketing. KipaS
    Holding is among the leading textile holding
    companies.
     

    Amount of cotton used
    and share of imports
     

    Present cotton use: 90,000 tons/year.
    Share of imported cotton: 60%.
     

    Types of yarn produced 

    Open-end yarns with Ne counts 5/1 to 30/1.
    Carded for weaving: 6/1 to 36/1.
    Carded for knitting: 12/1 to 36/1.
    Combed for weaving: 20/1 to 80/1.
    Combed for knitting: 20/1 to 60/1.
     

    Cotton qualities sourced 

    Middling, strict middling, strict low middling (with
    competitive prices); no contamination.
    Long staple, extra long staple (Supima).
     

    Cotton qualities
    possessed
     

    Only Upland types. 

    Cotton sources 

    United States, Turkmenistan, Greece, Azerbaijan. 

    Sourcing methods 

    Prefers direct importing, but also uses a commission
    agent.
     

    Major requirements
    with regard to cotton
    exporters
     

    To provide good service from sales to delivery.
    To stand behind the product sold.
    To give serious consideration to the buyer’s
    complaints.
     

    Recommendations on
    how best to penetrate
    the domestic cotton
    market and to start
    applying to
    spinning/textile mills
     

    Show due attention to any problems and act without
    delay.
    Provide good service from sales to delivery.
    Stick to the shipment dates.
     

     

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