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  • Large national cotton consumers

    Chapter 6 - Market profiles - India 

     
     
    Case studies of large national cotton textile mills indicate that most of the big companies source approximately 75% of their requirement domestically. Large companies use imported cotton for yarns finer than 50s count. ELS cotton is imported from Egypt, the United States, and occasionally from African countries. The product portfolio of composite mills includes denim, shirtings, knits and other fabrics as well as garments. Cotton is directly sourced from ginners through brokers as well as institutions. Quality specifications for different varieties are generally fixed by most of the companies prior to the start of the buying season, and purchases are carried out keeping these specifications in perspective.

    Their recommendations on how best to penetrate the domestic cotton market

    The textile groups plan their cotton coverage programme taking into account the overall demand and supply position, market sentiments, expected prices, the international situation and other similar factors. International exporters wishing to sell cotton to Indian mills need to evolve a system for informing the mills of the qualities and quantities of cotton they have available for sale, the rates and terms etc., via a combination of telephone calls, faxes, e-mails, websites etc., possibly followed by personal visits to the mills. Alternatively, the same communication can be achieved with the help of overseas and domestic agents. Ultimately, the success of any international merchant in penetrating the Indian market depends on price competitiveness. Hence, efforts by exporters before the sale deal will go a long way for penetrating the India cotton market. 
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    Cotton Exporter's Guide

    Brochure - African cotton promotion
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