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  • 6.3.7-MARKET PROFILES-POSSIBLE NICHE MARKETS AND PRODUCT GROUPS TO BE TARGETED

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  • Possible niche markets and product groups to be targeted

    Chapter 6 - Market profiles - India 

     
     
    Organic cotton production in India is highly disorganized, and it will take some time for the concept of organic cotton to get due publicity among farmers. The consumption of organic cotton has been on the rise in India, with the market for organic cottons increasing slowly but significantly as India is targeted as a major manufacturing hub. Various international brands are already sourcing and manufacturing in the country, so the consumption of organic cotton is sure to increase during the coming years. Considering the ever-increasing global demand for eco-friendly textiles, there is likely to be substantial demand for organic cotton in India to meet its raw material requirements.